Remarketing Campaign Management
98% of your first-time website visitors don’t fill out a form, make a phone call, or purchase an item that you sell.
Our Approach To Remarketing Campaign Management
Remarketing is a digital marketing technique which involves using insights you have stored about different audiences to tailor your ads more specifically to them.
Campaign Structure and Bidding
After audience segmentation and creative design is in place, it’s time to get to work building your campaign structure inside Google AdWords (or a third party remarketing platform like AdRoll or Criteo).
More importantly than ad group structure is our bidding strategies. We make sure that we’re bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.
Creative Design and Development
Without creative, beautifully designed ads, your remarketing campaigns won’t go very far. Our in-house team of graphic designers will get to work designing ad creatives from scratch, in all the popular sizes.
Beyond image ads, we’ll also work with your team to create video ads and interactive ads that add an additional layer of fidelity to the customer experience.
Audience segmentation is at the core of successful remarketing campaigns. We’ll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.
The entire concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.
Our first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more a aggressively.
Why Choose I Pro Digital Marketing?
Our service is ROI focused. We don't just stop at conversions, we like to measure the profitability of PPC for all of our clients
Bracketed Fixed Management Fee
We don’t charge based on click spend, so if you want to increase your ad spend this won’t affect our cost to you
Dedication to Growth
We’re not just a PPC agency, we get support and work closely with our cross-agency teams to ensure we always do the right thing for our clients, not just for the PPC account
- Advertising - 95%
- Interface Design - 77%
- Automation Tasks - 85%
Google Ads Search
Google Ads video
Our PPC management rocks, but you shouldn’t take our word for it. Check out some of our client reviews below.
“This agency has done wonders to both our turn over and our ROI what more could you want? Full of ideas and solutions to suit our business, I can safely say they have our seal of approval.“
LET'S TALK ABOUT YOUR PROJECT
One of our digital marketing experts will get back to you within the day to discuss your marketing goals and to give you a sense of what our team can do for you.